Understanding and articulating your unique value is critical to the next phase of purpose-led work.
Whether you’re an individual, organisation or business—our current paradigm is asking you to contribute to something bigger. In ways that are specific, niche, and uniquely you.
I’ve spent nearly a decade working in communications, brand, and business development across the social impact space.
And over time, I noticed something shift: simply claiming to “make a positive impact” was no longer enough.
Personally, I became disconnected from a true sense of purpose—despite dedicating my days to ‘doing good work’.
At the organisational level, I observed teams and audiences becoming increasingly disengaged and disillusioned.
An important question kept arising: What impact are we really making?
Eventually, in response to burnout, I stepped away to find clarity.
To slow down and hear myself again.
To redefine my unique value, role, and voice in the bigger picture of systems change—and to understand the specific need I am uniquely placed to serve.
Now, I help others do the same.
Because when we begin with clarity, we can build strategy and systems that resonate deeply—and bring our full potential into form.
My approach blends essence, systems thinking, and strategy.
I draw on a decade of experience in brand, communications, and business development within purpose-led teams, alongside lived experience of building my own purpose-led business.
I’m trained in regenerative business principles, experienced in agile and human-centred design, and currently studying Gestalt therapy — a relational, embodied modality that shapes everything I do.
Over a decade working with teams across the for-purpose sector
health / mental health / social services
First Nations / humanitarian aid / advocacy
Book a free conversation
I offer a free 30-minute coffee, phone chat, or video call so we can get a feel for working together.
I’m based in Melbourne / Naarm - and whenever possible, I love to meet in person.